Privacy policy

1. Who we are

Vanity is a virtual try-on application for iOS, operated as a sole trader business. We provide AI-powered virtual try-on services that allow users to see themselves wearing clothing items from online retailers before purchasing.

Contact: hello@vanity.app

2. Information we collect

We collect the following categories of information:

• — Account information: Your name and email address, collected when you sign in via Apple or Google.
• — Reference photos: Photos you upload of yourself, used to generate virtual try-on images. Stored securely in private cloud storage.
• — Product data: URLs and product images from online retailers that you share with Vanity.
• — Generated images: AI-generated images of you wearing products, stored in your personal closet.
• — Usage data: Basic usage metrics such as the number of try-ons generated, subscription tier (trial/starter/pro/unlimited/expired), and trial expiry date.

3. How we use your information

Your information is used solely to provide the Vanity service:

• — Generating virtual try-on images using your reference photo and the product image.
• — Storing your generated try-ons in your personal closet.
• — Managing your account and subscription.
• — Sending push notifications when your try-on is ready.

We do not sell your data. We do not use your photos for training AI models without explicit consent.

4. Third-party services

Vanity uses the following third-party services to operate:

• — Clerk: Authentication and account management. Processes your name and email address.
• — Supabase: Database and file storage. Stores your reference photos and generated images in encrypted, private storage buckets.
• — fal.ai / Nano Banana: AI image generation. Your reference photo and the product image are sent to these services to generate the try-on result. Images are processed and not retained beyond generation.
• — Apple: Push notifications, in-app purchases, and sign-in. Subject to Apple's privacy policy.
• — RevenueCat: Subscription management. Processes subscription state and purchase history.

5. Data retention and deletion

You can delete your account and all associated data at any time from within the Vanity app. This permanently removes:

• — Your reference photos
• — All generated try-on images
• — Your account information

Subscription records may be retained by Apple for tax and legal purposes per their policies.

6. Your rights (GDPR)

If you are in the UK or European Economic Area, you have the right to:

• — Access a copy of your personal data
• — Correct inaccurate data
• — Request deletion of your data
• — Object to processing
• — Data portability

To exercise these rights, contact us at hello@vanity.app.

7. Cookies and tracking

The Vanity mobile app does not use cookies. This marketing website (vanity.app) does not use tracking cookies or third-party analytics by default. If analytics are added in the future, this policy will be updated.

8. Security

Your photos and data are stored in private, encrypted storage buckets. Access requires authenticated requests. We use HTTPS for all data in transit. We do not share access to your personal storage with any third party.

9. Changes to this policy

We may update this privacy policy as the service evolves. Material changes will be communicated via the app. Continued use of Vanity after changes constitutes acceptance of the updated policy.

10. Contact

For privacy questions or data requests, contact: hello@vanity.app